Brand DesignerMade by hand, designed with strategy.
Guilherme Coumont Logo

Brand Designer

Your businessdeserves morethan a logonobody remembers

I create visual identities for entrepreneurs with purpose, history and meaning — from hand-drawn strokes to your brand's complete universe.

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Why invest

what astrong identitydoes for your brand

0 SECONDS

That's how long it takes people to form a first impression of your business.

A visual identity built with purpose makes that moment work in your favor: strong first impression, lasting memory, decisions leaning your way.

CREDIBILITY

A brand with a strong visual closes deals before you say a single word.

A visually cohesive brand removes doubt before the client even asks. When your image speaks for you, trust shows up and the conversation starts on a different level.

HIGHER PERCEIVED VALUE

When the brand is strong , price stops being an objection.

A professional visual identity positions what you offer before any argument. The client understands the value — no comparing, no haggling.

0X MORE RECOGNITION

A consistent brand doesn't need to introduce itself twice.

Brands that keep their language consistent across every channel are recognized faster, remembered more easily and naturally stand out from the competition. It's not luck. It's construction.

Selected works

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What I do

Services

01

Naming

Everything starts with the name. I create names with intent — strategic, sonorous, loaded with meaning — designed to connect your brand to the right audience from the very first contact. Names that can be trademarked and that stand the test of time.

02

Visual Identity

Here your brand gains a universe. I develop the complete visual identity: logo, variations, typography, palette, elements and everything that makes up your brand's visual language — delivered with a certificate of anteriority, proving it's yours.

03

Visual Consulting

Having the identity is the beginning. Knowing how to use it is what keeps the brand strong. If you feel unsure when applying colors, typography or elements day to day, I guide you closely. Your communication stays coherent, professional and true to the brand's essence — in any format, on any channel.

Process

the methodCheckmateevery step is a calculated move

01

Immersion

It all starts with listening.

Before creating anything, I need to understand everything. I study your briefing, your competitors, what you want to communicate — and to whom. The more context, the more precise the work.

02

Essence

The colors have a reason.

Every color in your brand is constructed, not picked. Every tone comes from what you need to convey — and you approve each decision before moving forward.

03

DNA

Your brand takes shape.

Logo, variations, typography, patterns, visual elements. Everything developed to show how strong your identity is — and how versatile it is in any context.

04

Manifesto

The identity on stage.

Your brand leaves the paper and enters the universe created for it. You see it applied to real materials and approve it knowing exactly what you're taking to the world.

05

Checkmate

Delivered. Proven. Yours.

Game over. All files organized, delivered and accompanied by the certificate of anteriority — proving this identity belongs to you. Nothing was by chance. Every decision was made with purpose.

Testimonials

What clients say

“É simplesmente o melhor profissional que eu posso indicar quando falo de identidade visual!”

RM

Rodrigo Melo

Fundador, RDO

“Não é somente "logomarca", é todo o trajeto percorrido com determinação e competência técnica transmitindo valores em imagem.”

JN

Justino Neri

Fundador, Clinneri

“Melhor de todos! Muito feliz com a nossa marca, ainda sem palavras para esse projeto perfeito!”

AH

Ana Heloíza

Fundadora, Analiz

Background seção sobre
Guilherme Coumont — Lupa e corpo
Who is Guilherme Coumont

I'm a graphic designer with a degree in Advertising, with 5 years dedicated exclusively to creating visual identities.

Along the way, I realized most people treat visual identity as brand decoration. They pick colors, pick fonts, and call it a brand... That's not how I work.

Every piece I deliver is born from a concept. Before any stroke, I understand what that brand needs to communicate, to whom, and how it needs to be felt. The visual only comes later, as a consequence — never as a starting point.

Nothing here is by chance. Every choice has a why. And that why is what makes a visual identity truly work.

“Behind everything
you recognize,
there's a DESIGNER”.
Questions

Frequently asked questions

The investment varies with each project's needs: whether a name needs to be created, whether the brand already exists but needs updating, how many applications will be required, among other factors. I prefer to understand the project before talking numbers — a generic proposal doesn't solve anyone's real need. Fill in the briefing and receive a proposal tailored to your project.

A complete visual identity takes, on average, 3 to 5 weeks. The timeline varies with the size of the project, how quickly feedback comes back and the depth of research required. Urgent projects can be discussed case by case.

I work with everyone from early-stage businesses that need to start on the right foot, to established companies that need a strategic redesign. What matters isn't the size of the company — it's how seriously you take your brand.

Yes. I create visual identities for people building a personal brand. Content creators, speakers, consultants, independent professionals... When you lend your own name to your work, how you're perceived weighs as much as what you know how to do. A well-built identity creates recognition, communicates authority and makes people remember you before they even hear what you have to say.

You receive a complete presentation with the whole concept and the rationale behind the design, plus the files in every necessary format (SVG, PNG, JPEG, PDF, WEBP, EPS), adapted for both digital use (RGB) and print (CMYK). You also receive the certificate of anteriority, which proves the creation date of your visual identity and provides a legal record of authorship, should you ever need it. Everything organized, documented and ready to use.

It's a document that officially proves the date your visual identity was created. It works as proof of authorship: if one day you need to prove that a concept, a symbol, a combination of elements was born with you first, this certificate is the guarantee. It doesn't replace trademark registration — those are different things — but it's an extra layer of protection, simple, and already included in your project at no additional cost. Documented authorship, not a promise.

Yes. The process is collaborative and includes revision rounds defined in the contract. They're usually minor adjustments, since everything is built from the briefing you fill in — the direction is aligned with what your brand needs from the start.

Yes. I work with clients all over Brazil and abroad. The entire process is conducted remotely, with video meetings, presentations and 100% digital deliveries.

Next step

Shall we build your brand?

Tell me about the project and get a reply within 48h.

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